Now this is the correct concept when it comes to reaching the consumer and ‘selling’ products to them.  It can also be called smart advertising, Leo Laporte “gets this” concept which can be seen by the growth of the TWiT.tv network that he has built over the last several years.  Those, like myself, that listen to TWiT network shows understand the content and are not blind buyers.  We are people that research and look into products that we purchase.  Leo said once in a talk that advertisers are seeing real returns from those that listen [& now watch] shows on the TWiT network.  I am an Audible subscriber now because I love to read, but I have a long commute (sometimes) during the week and my physical book reading time is reduced to nill.  Now, I read books while driving or taking the train.  It has allowed me to read Tarzan, Free, and John Adams in the last few months.

There are other products that I have been made aware of via the NetCasts from TWiT because they covered and talked about, not because they were a sponsor of the shows.  I am not interested in everything mentioned on the shows I listen to; however, I do spend time on the pages of the products mentioned so that I can get a better understanding of them and become more informed about that product.

So, the Brand is the Consumer, the products that we use and consume key to us for a reason, they resonate with our culture or our needs.  They maybe something that we are already using; like on TWiT’s book pick section of the Audible ad it extends our awareness of something that we maybe interested in.  I have picked up Free: The Future of a Radical Price, Ringworld, John Adams, and The World is Flat from listening to Audible ads in the NetCasts.  These books are not something that I would have picked up on my own.

What the future holds will be in show ad placement and ads that reflect the audience you are trying to reach.  The days of TV commercial ads are going out and companies will have to be able to adapt to the changing consumer.  Smart, engaging, and doing research on the things they may want to purchase.  That is social media and that is the future.

iron wil

• Command and Conquer – The Daunting Terminal
• How-To : Program in C – Part 4, Web Development – Part 1, Backup & Sync Your Music
• My Story – Making Money With FOSS
• Book Review – Ubuntu Kung Fu
• My Opinion – Italy Speaks OSS
• MOTU Interview – Andrea Colangelo
• Top 5 – Backup Solutions

get yours here.

iron wil

• The future of AV: looking for the good while stopping the bad
• Eight holes in Windows login controls
• Extended validation and online security: EV SSL gets the green light
• Interview with Giles Hogben, an expert on identity and authentication technologies working at ENISA
• Web filtering in a Web 2.0 world
• RSA Conference Europe 2008
• The role of password management in compliance with the data protection act
• Securing data beyond PCI in a SOA environment: best practices for advanced data protection
• Three undocumented layers of the OSI model and their impact on security
• Interview with Rich Mogull, founder of Securosis
• AND MORE!

get yours here.

iron wil

We’re almost to #20!  Also, this month, we’re starting a new feature – Ubuntu Games.

This month:

• Command and Conquer – Lost and Found.
• How-To : Program in C – Part 3, Make a WiFi Access Point, Using GIMP – Part 8 and Create Mobile Multimedia.
• My Story – Ubuntu John
• Book Review – Beginning Ubuntu Linux 3rd Ed.
• MOTU Interview – Emilio Monfort
• Top 5 – Virtualization Tools
• NEW FEATURE! Ubuntu Games – Open Arena

get yours here.

iron wil

Hosts: Steve Gibson with Leo Laporte

Steve and Leo return to take a much closer look at “Sandboxie”, an extremely useful, powerful, and highly recommended Windows security tool they first mentioned two years ago. This time, after interviewing Sandboxie’s creator, Ronen Tzur, Steve explains why he is totally hooked and why Leo is wishing it was available for his Macs.

Audible pick of the week: Arthur C. Clarke’s Childhood’s End, To sign up for a free audio book, visit AudiblePodcast.com/securitynow.

For 16kpbs versions, transcripts, and notes (including fixes), visit Steve’s site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6.

get yours here.

iron wil

get yours here.

iron wil

* Command and Conquer – Nano & Vim.
* How-To : Program in C – Part 1, Connect to IRC, Using GIMP – Part 6 and Scan & Convert to PDF.
* My Story – …When I Was Two
* My Opinion – Is This The Year?
* MOTU Interview – Harald Sitter
* Top 5 – Email Notifiers

get yours here.

iron wil

• Flavor of the Month – Ubuntu 8.04 Hardy Heron.
• How-To : Organize an Ubuntu Demo Day/Party, TV Feast for Ubuntu, Using GIMP Part 2, Create Your Own Server Part 5 and Automatic Backup via Email.
• My Opinion – What is Web 2.0?
• MOTU Interview – Luca Falavigna
• Letters, Q&A, MyDesktop, Top5 and more!

get yours here.

iron wil

Hosts: Steve Gibson with Leo Laporte

Guest: Dave Jevans, CEO of IronKey

Steve interviews Dave Jevans of IronKey.

get yours here.

iron wil